Five ways to win: SAP is now centered on five product categories, namely cloud computing, database, mobility, analytics and enterprise applications. Together, they represent a US$350 billion market opportunity by 2020, co-CEO Bill McDermott said during the event.
SAP will lead its sales efforts with cloud computing, according to McDermott, who takes over as sole CEO later this year. “We are a formidable company in every capacity but the cloud is where we’re taking the company,” he said. “It offers instant consumption, instant innovation and it helps companies grow.”
Suite success?: SAP’s roots lie in ERP (enterprise resource planning) suites, and this won’t change. “In the end, the suite always wins,” McDermott said. “Always has, always will.”