As enterprises are becoming increasingly digital, they are growing their ability to act and react quickly. Products are being launched rapidly and Data is collected at a fat pace and stored on cloud, on premises or using data storage technologies. Personalize customer interactions in real-time. Connect with new business partners across industries to form an ecosystem.

But here’s the catch. Every one of these new capabilities comes with added responsibility--security risks. Ones that are proportionally larger than the data protection issues companies have dealt with before. That’s why we’re taking a closer look at the implications of this growing risk on Big Data.

Digital businesses know it is essential to secure data at every step of the data supply chain and they are investing heavily in security initiatives to achieve this aim. Cyber security breaches are still a top concern, which makes IT security a critical agenda item. In time, Indus predicts data sharing will be context-aware and dynamic. Think of it as the “data will be alive.” Data sharers will be able to revoke and add permissions to data at any time or place in the data supply chain. This will reduce risk from data consumers and provide unprecedented control over data throughout its lifecycle.

However, focusing on security is not enough. Succeeding in the digital business era also requires protecting trust—that intangible but absolutely indispensable element that companies must build and maintain with their customers. Digital trust is a key differentiator in the digital economy. 

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